Open Formula

Every ingredient.
Every dose.
Every reason.

No proprietary blends. No hidden doses. Most athletes are under-salted, not because they don't hydrate, but because what they're drinking doesn't replace enough.

You lose 1,000mg of sodium per liter of sweat. Most sports drinks give you 160mg per serving. NOXE gives you 600mg.
5
Active electrolytes
0g
Sugar
0
Proprietary blends
0
Artificial dyes
What's Inside

Five ingredients.
Each one earns its place.

Every dose reflects what athletes actually lose during training and competition. Not what looks good on a label.

600mg
Sodium
as Sodium Citrate
Why this dose Sodium is the primary electrolyte lost in sweat; some can lose up to 1,500mg per liter. At 600mg, NOXE delivers meaningful replacement. Most sports drinks give you 160mg. Sodium Citrate absorbs faster than Sodium Chloride and avoids the GI issues that high-dose Sodium Chloride can cause.
300mg
Potassium
as Potassium Citrate
Why this dose Potassium works with sodium to regulate fluid balance inside and outside cells. Low potassium during exercise causes muscle fatigue and cramps. Most hydration products include 50–100mg as a gesture. 300mg is where the research points for active athletes.
150mg
Magnesium
as Magnesium Citrate
Why this dose Magnesium supports muscle contraction, protein synthesis, and recovery. Athletes deplete it faster than sedentary people. Citrate is highly bioavailable, absorbs without food, and avoids the GI issues common with Magnesium Oxide.
200mg
Chloride
as Sodium Chloride
Why this dose Chloride is lost alongside sodium in sweat and is essential for maintaining blood volume and pressure. It's the electrolyte most often left off supplement panels entirely. We include it because complete hydration requires it.
100mg
Calcium
as Calcium Citrate
Why this dose Calcium drives muscle contraction at the cellular level. Athletes lose it through sweat, especially in endurance and repeated-sprint sports. Citrate is more bioavailable than Carbonate and absorbs without food.
Why Dose Matters

The supplement industry runs on underdosed formulas.

A product with 10mg of sodium still gets to say "electrolytes" on the label. There's no requirement for meaningful amounts — just presence.

Most sports drinks are built around taste first, cost second, and efficacy further down the list. The result is a market full of products that check a box without moving a needle.

NOXE starts with what athletes actually need, then works backward to the formulation. Every dose is there because research supports it, not because it's the cheapest amount that qualifies for a claim.

Sodium Gap
Athletes lose 500–1,500mg of sodium per liter of sweat. The average sports drink replaces 160mg. That gap matters in a two-hour practice.
No Proprietary Blends
A proprietary blend hides the dose of every ingredient inside it. It's a legal way to make a formula look complete while underdosing everything. NOXE doesn't use them.
No Artificial Sweeteners
Sucralose and acesulfame-K are in most zero-sugar hydration products. They're not dangerous, but they're not in NOXE either. The formula doesn't need them.
Form Matters
Magnesium Oxide is cheap and poorly absorbed. NOXE uses Magnesium Citrate: highly bioavailable and easier on the gut. Same mineral, different form, meaningfully different result.
Founding Member Offer

500 spots. $34.99.
Then it's gone.

Founding price locks in forever on subscription. No charge until we ship.

Ambassador Program

The NOXE ambassador program is open to every college athlete. You get a personal code worth 10% to your audience, and you earn commission on what it drives, starting at 10% and moving to 15% once you are established. Every ambassador discloses the partnership on every post.

To apply, email hello@drinknoxe.com with your name, college, sport and where you post.