Built by college athletes. For college athletes.
We looked at the electrolyte market and saw products made for keto diets, lifestyle wellness, and recreational training. Nothing built for the actual demands of competing in college sports. So we built it ourselves.
Every brand built their product for someone else.
Gatorade is mass market. Liquid IV went lifestyle. LMNT was built for keto dieters. Nuun targets recreational runners. Nobody built specifically for the college athlete balancing training, school, and competition at the same time.
College athletes are some of the hardest-working people in sports, yet most supplement brands treat them as an afterthought, a smaller market not worth building for directly.
So we stopped waiting, and started building.
A product made by people who understand exactly what athletes ask of their bodies.
Zero sugar. Five electrolytes at doses that match what athletes actually lose in sweat. A 2:1 sodium-to-potassium ratio calibrated for athletic sweat replacement, not keto intervention. Beetroot nitrates to support real training. Every ingredient has a reason. Every dose has evidence behind it.
We're not a corporation that focus-grouped its way into the athlete market. We're the athletes. We built what we needed and we want to see every one of them hit their goals.
Drug-tested athletes can't afford to guess.
We get tested. Our teammates get tested. Everyone who uses NOXE is in an environment where what goes in your body matters. That's why we're pursuing NSF Certified for Sport certification — the standard drug-tested athletes require. Clean label. Documented formula. Nothing hidden.
This is the product we needed. Now it exists.
Built by people who get it.
Real college athletes, on the same front. Each owning a piece of what NOXE is becoming.
Started it. The college athlete who lived the gap firsthand and decided to build something instead of waiting for someone else to. NOXE began with a problem he couldn't solve on the shelf.
Drives how NOXE shows up everywhere; the voice, the look, the story that reaches every athlete who should know the brand by name.
Owns content strategy and the stories NOXE tells. Real, unscripted, athlete-to-athlete, the content that can't be manufactured by a funded competitor.
Runs the channels and the community, keeping NOXE in front of the athletes who live the same reality every day.
Builds the team and partner relationships, connecting NOXE to athletes, programs, and the people who put product in athletes' bags.
More Output. Less Noise.
No fluff. No sugar. No fillers. No products built for someone else and sold to us anyway. Just the hydration college athletes actually need, formulated for performance, not keto diets or lifestyle wellness, by people who understand exactly what athletes are asking their bodies to do.
Be first in line.
Join the waitlist for early access to the founding batch.
Join the Waitlist